Communications
Creating Brand Strength through Effective Communications
Building brand Differentiation is the key to effective communications. This section is devoted to providing guidelines and tools to help you with this task.
When building a communication tool, keep in mind the experience you want to generate with the recipient. Use the Brand Attributes section of this segment to help you in developing language for use within your communications materials.
Pre-planning is a helpful step in developing the most effective communication tools. We've included a Creative Brief outline, along with samples of how some clubs are presently using this device to focus their communications.
The Media Channels and SuccesStories sections will provide idea starting examples of how clubs are successfully implementing Differentiation into their communications.
This section will continuously be updated to include the newest work available. Keep checking back frequently.
Visit our Online Training Modules to view videos offering in-depth information on:
- Brand Health
- Brand Attributes
- Brand Communications
- Customer Experience
For additional information regarding Brand Communications, contact Carole Sustak, Membership & Brand Marketing at 407 444-7613 or e-mail csustak@national.aaa.com