Developing Effective Media Channels
What channel do you use to communicate with your members?
It used to be simple; if you didn't interact face-to-face, then you spoke to your members through direct mail or print advertising. Today's marketplace uses numerous ways to communicate - RSS feeds, blogs, weblogs, and so on. Some of you may have these channels mastered, and if you do, we'd love to hear from you while we're still trying to figure them out.
This segment of Brand Central Communications will focus on the tried and true Media Channels:
Have you found a great media channel and want to share it with your fellow clubs? Contact Carole Sustak at csustak@national.aaa.com or call 407-444-7613 to share.
