Developing: Print
Print media is the primary source of communication used to reach AAA members. While everyone knows the importance of producing visually appealing materials, the desire to craft the most powerful message overtakes one's design sense. If you'd like to learn more on this topic, look into the following links:
The Advertiser: Stop The Presses!
Print Ads: Relics or Revenue Generators?
Yet some AAA clubs have proven the validity of the oft-quoted phrase "A picture is worth a thousand words." AAA Washington-Inland has stepped outside of the usual page-long verbiage to illustrate the value of the AAA Branded Battery through the use of a few words and meaningful graphics.
For other examples of how the experience of a service can be expressed in words, look at these Insurance, Approved Auto Repair, and SYC&S ads (AD 1, AD 2).
You can find other print ideas in the business line SuccesStories sidebar of this site.