Developing: Radio
Radio ads are very popular through the clubs. While TV, Web and print advertising use visuals to enhance their message, radio ads must rely on words alone. Radio advertising plays well to straight forward messages. You have sixty-seconds or less to explain to your audience how they benefit from your product.
Radio audiences are lost quickly if the message doesn't resonate with relevance or emotional needs. Save the features sell for those times when you have time and visuals - use radio to grab attentions through emotional appeals.
AAA Washington-Inland found ways to appeal to various audiences in the following radio spots:
Share your really great radio spots with us. Send them along to Carole Sustak at AAA Membership & Brand Marketing, 1000 AAA Drive - MS-74, Heathrow. FL 32746 or e-mail them to csustak@national.aaa.com.