Developing: E-Newsletters
One of the most widely used forms of consumer communication is e-mail. Today, many clubs use this channel to stay in touch with members. Clubs such as AAA Carolinas were pacesetters in this initiative. Every month their members receive a newsletter focusing on different events and specials. Christine Talbert, AAA Carolinas Marketing Manager - Web Site & E-Commerce, has agreed to share more details of their e-Mail Newsletter program, along with results from this initiative. Contact cmtalbert@mailaaa.com or phone 704.569.7707
Auto Club South has used a two-prong approach to their member communications through the use of the same design and message to print newsletters and e-Mail newsletters.
AAA MidAtlantic has taken the Motorsports eNewsletter to the next level and used it as a member communications tool that is sure to appeal to most everyone.