Developing: Websites
As more consumers buy products online, they expect the same level of experience as they have when they walk into bricks-and-mortar branches or stores.
While a visit to a Website may not be as tangible and touchable as an in-store experience, it can still offer great experiences. Static Web pages are a thing of the past.
Visitors listen for backgrounds, watch for visuals and thrill at the sight of personalized offerings such as Lands End's "My Virtual Model" which allows visitors to create an Avatar (animated image) of themselves, right down to hair color and body proportions. Shoppers have the ability to try on outfits without the need to undress! Check out this and other shopping tools offered at LandsEnd.com.
is perfect for those who dislike in-store shopping as they provide overnight shipping and a postage paid 365-day return policy. Need new shoes and not sure of which size or style? Go to and order what you think you want. Tomorrow, the shoes will arrive to try on in the comfort of your own home. Return those non-suitable items the next day without the cost of postage!
consistently leads the pack for staying up to date with its customers' needs.
Through a unique CRM database using buying histories, Amazon.com provides new product offers to its visitors. Amazon.com continues to grow in its offerings in markets such as toys, clothes and groceries.
Their latest offering is Askville.com where you can chat with other readers.
AAA clubs are also finding ways to offer pleasing customer experiences through their Websites.
- www.aaaohio.com/?zip=43065
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www.aaawa.com
(for easier access to this site, use the www.AAA.com/stop gateway page: Zip Code 98004)
Here are some additional Websites that have won accolades as Best Websites:
Some Websites that have won the bad Website honors include:
.
To learn more about what makes a best Website versus a bad Website, take a look at the following:
- Time.com's 50 Best Websites
- Lessons Learned from 1,001 Web Site Reviews completed by Forrester*
- Forty Facts About the US Online also from Forrester*
For further information about Forrester's research and services, please contact Leslie Candy at lcandy@forrester.com or call 617.613.6212.