Writing a Creative Brief
A well-written Creative Brief helps everyone who is involved in a communications project. It provides marketers with a tool to provide clear, concise, actionable, and insightful input. It also enables creative directors to deliver compelling creative that fits the strategy of the marketers.
A creative brief provides:
- Something tangible against which creative work can be objectively judged
- Greater efficiency for all
- An outlined platform for strategic thinking
- More background for producing creative results
In this section you will find:
- Creative Brief Template
- Samples of Creative Briefs used at
- Creative Brief Content Guidelines
These documents serve as tools to assist you and your staff in the development of a working creative brief for your communication projects.
Address any questions on these materials to Carole Sustak, Membership and Brand Marketing, at 407-444-7613 or e-mail csustak@national.aaa.com.