Compliance
AAA’s trademarks are valuable assets that symbolize the association’s superior quality, reputation and service. As owners of these trademarks, AAA has exclusive use of the marks - as well as an obligation to protect these marks. Both can be accomplished only if the marks are used consistently and correctly.
The AAA publication, Regulations Governing the Use of the Emblem and Other Trademarks of the American Automobile Association, lists regulations that are designed to protect the unique identification of AAA marks. When using AAA trademarks in any communication, there are several rules to follow to ensure appropriate trademark protection:
Always use a trademark as an adjective and never as a noun
For example, TourBook® guides, TripTik® routing, not TourBooks® or TripTik®. Trademark rights may be lost if a trademark that was once distinctive becomes descriptive because it was used generically, e.g. escalator and aspirin.
Use the appropriate symbol
(®, ™ or SM) are to be used with trademarks other than the AAA emblem. For example, the “®'” should be located at the upper right corner of Premier and Plus when used to describe these AAA memberships in conjunction with the Masterbrand or the text AAA. Note: when referring to Premier RV or Plus RV, the ® symbol goes next to the word Premier or Plus, not RV.
Use the emblem as an integral part of AAA’s brand management system
The emblem regulations must be used in conjunction with the logo usage guidelines found on this site. Compliance with both directives will promote uniform use of the logo and maintain the integrity of the AAA brand.
