Did you know?

American Motorist in 1909 was first AAA publication.

In This Section

Contacts

Carole Sustak: Manager, Brand Management; csustak@national.aaa.com; V: 407 444-7613; F: 407 444-7614

Technical Questions?

Christy Smith: Manager, Marketing Programs; csmith@national.aaa.com; V: 407 444-7630; F: 407 444-7614

Brand Management

Don't forget the three key points of Effective Brand Management: Enhance the AAA brand, provide an exclusive member benefit, and always build Brand Differentiation.

Trademarks

AAA Active Trademarks

The AAA publication Regulations Governing the Use of the Emblem and Other Trademarks of the American Automobile Association lists regulations that are designed to protect the unique identification of AAA marks.

As owners of these trademarks, AAA has exclusive use of the marks - as well as an obligation to protect these marks. Both can be accomplished only if the marks are used consistently and correctly.

Please refer to this PDF guide to ensure you are using the trademarks correctly.

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