The first travel agency was the AAA National Touring Bureau, which opened in 1924.
Don't forget the three key points of Effective Brand Management: Enhance the AAA brand, provide an exclusive member benefit, and always build Brand Differentiation.
Consistency in displaying the AAA logo is the key toward ensuring strong brand recognition.
This section provides a quick reference and several PDF guides for print and distribution to vendors for support in maintaining consistent and approved brand usage.
The AAA Masterbrand serves as the symbol for the association. This symbol should be treated respectfully through proper usage as an identification element – never a design element.
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