Did you know?

AAA has sponsored the School Safety Patrol Program for more than 85 years.

In This Section

• AAA.com Logo Usage
• Approved Properties
• Architectural Signage
• Business Material Templates
• CAA
• Logo Usage Guidelines
• Preferred Suppliers
• Show Your Card & Save®
• UMC Design
• Vehicle Signage

Contacts

Carole Sustak

Manager, Brand Management

csustak@national.aaa.com

V: 407 444-7613

F: 407 444-7614

Technical Questions?

Christy Smith

Manager, Marketing Programs

csmith@national.aaa.com

V: 407 444-7630

F: 407 444-7614

Brand Management

Don't forget the three key points of Effective Brand Management: Enhance the AAA brand, provide an exclusive member benefit, and always build Brand Differentiation.

Brand Identity Resources

Downloadable Guide

Brand Management At-A-Glance

Consistency in displaying the AAA logo is the key toward ensuring strong brand recognition.

This section provides a quick reference and several PDF guides for print and distribution to vendors for support in maintaining consistent and approved brand usage.

AAA Style Guide

AAA Style Guide

The AAA Style Guide offers guidance on the use of AAA-specific terms as well as common grammar and style issues.

Our Masterbrand

The AAA Masterbrand serves as the symbol for the association. This symbol should be treated respectfully through proper usage as an identification element – never a design element.