Strategic Planning
The first step in any brand related project should be the development of a brand strategy. This strategy should consist of a beginning and an end, while maintaining flexibility to move between all the elements, continually charting the course and making adjustments as needed.
The Strategy channel of this site is implemented from an association perspective while understanding that the clubs that make up the association are unique in their structure and operational methodology. In all cases, Brand Strategy should be created with its focus on the perceptions and needs of the member, non-member, or lapsed member while secondarily meeting the association/club strategic objective.
The sections within this channel provide you with a basic level of guidance. Higher-level documentation and guidelines are available upon request from the individual link shown at the bottom of each section. General questions on this channel may be directed to Carole Sustak, or Christy Smith.
