Did you know?

The first travel agency was the AAA National Touring Bureau, which opened in 1924.

In This Section

• Brand Health
• Brand Research
• Brand Strategy Roadmap
• BrandAsset® Valuator
• The 2010 Blueprint

Contacts

Carole Sustak

Manager, Brand Management

csustak@national.aaa.com

V: 407 444-7613

F: 407 444-7614

Technical Questions?

Christy Smith

Manager, Marketing Programs

csmith@national.aaa.com

V: 407 444-7630

F: 407 444-7614

Brand Management

Don't forget the three key points of Effective Brand Management: Enhance the AAA brand, provide an exclusive member benefit, and always build Brand Differentiation.

BrandAsset® Valuator

It is very important to measure and assess a company's brand health and value on a regular basis. The information gathered from this measurement can be used to change necessary directions, allowing one to focus more closely on those areas that require improvement to maintain a healthy brand.

Today, AAA Market Research uses a tool known as the BrandAsset® Valuator (BAV) to measure the movement of the AAA brand stature and strength, based on a series of 40+ attributes. You may learn more about these attributes by clicking on the Communications channel and look for the link to Attributes. A final summary of the 2008 BAV Results are available for your review.

Additional questions regarding the BrandAsset® Valuator may be addressed to:
Steve Diedrich
Director, Market Research
(407) 444-7645 or
sdiedrich@national.aaa.com.

Brand Attributes