BrandAsset® Valuator
It is very important to measure and assess a company's brand health and value on a regular basis. The information gathered from this measurement can be used to change necessary directions, allowing one to focus more closely on those areas that require improvement to maintain a healthy brand.
Today, AAA Market Research uses a tool known as the BrandAsset® Valuator (BAV) to measure the movement of the AAA brand stature and strength, based on a series of 40+ attributes. You may learn more about these attributes by clicking on the Communications channel and look for the link to Attributes. A final summary of the 2008 BAV Results are available for your review.
Additional questions regarding the BrandAsset® Valuator may be addressed to:
Steve Diedrich
Director, Market Research
(407) 444-7645 or
sdiedrich@national.aaa.com.