The 2010 Blueprint
What are we passionate about?
Our members' safety, security, and peace of mind!
What should we be best in class at?
- Roadside problem solving
- Travel Information
- Responsible member advocacy
Envisioned future
AAA is recognized as the premier member services organization in North America and is synonymous with trust and peace of mind for making travel and motoring safe and enjoyable.
2010 Strategic Priorities
- Be the pacesetter in roadside problem solving.
- Be the member's first choice for travel information.
- Build multiple relationships with members.
- Provide AAA-owned or -branded products as preferred offerings.
- Be the motorists' most trusted and vocal advocate.
- Enhance the financial viability of clubs.
- Be the members' first choice for travel agency services.